The so-called media review - the first for Meta, the new parent company name for Facebook and its sister apps Instagram, WhatsApp and Messenger - concluded on Tuesday when it chose the Spark Foundry agency as its new global planning and buying partner. Since the spring, the social media company formerly known as Facebook has been evaluating where it advertises and how much it spends doing so, taking pitches from agencies that want to help manage its enormous marketing budget.
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